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What is Private Label Clothing?




This is a typical question and you must know if you're about to enter into your very own clothing line. Private label clothing simply means that a clothing is manufactured by one company and sold under the brand name of another company. 

Let's understand with the help of an example:

Smocked Auctions is a brand name dealing into Kids Garment and there is a Kids Garment Manufacturing Factory in India called Billoomi Fashion which manufactures Smocked Auctions collection. In this case, Billoomi Fashion is the private label clothing manufacturer and Smocked Auctions is the private label. Simple!

Other than individual brands, retailers such as Macy's, Wal-mart, ASOS, etc., also use to have their own private labels and get their collections manufactured by a Private Label Clothing Manufacturers like Billoomi Fashion, India. 
So for that matter, every clothing brand is private label clothing brand as long as it has very own and exclusive design and it is manufactured by ODM (Original Design Manufacturer) like Billoomi Fashion. Having said that, it is always necessary that as a private label clothing brand owner you have the required set of permission to get your design produced or manufactured.

 It's like creating your own label, own line of collection. 

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